Allergen Management - aha! Label

> Benefits for your Organisation

A product carrying the aha!  Label offers consumers better choice, clarity and confidence with regards to: 

• the product’s suitability for particular allergy sufferers
• the minimised quantity of allergenic ingredients
• important corresponding information (including residual allergen content)
• additional product information (available at
• independently assessed product and production methods
• independent expert evaluation to assess the product’s suitability for allergy sufferers 

Consequently, manufacturers and retailers supplying products carrying the label can benefit: 

• from market differentiation based on concerns for the well-being of allergy sufferers
• by providing products and services designed to minimise their impact on allergy sufferers
• from the positive image associated with the aha!  Label and involvement of the panel of scientific and medical expertise